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What is a Content Marketing Strategy?<br/><br/><img src="https://www.sickseo.co.uk/wp-content/uploads/2023/03/rankerx.jpg">Branded content that entertains or informs consumers is a great way to increase the trust of a brand and making it an authority in its industry. John Deere's "The Furrow" is an online magazine that provides customers with operational knowledge and brand content, is an excellent example.<br/><br/>A buyer persona is an incredibly helpful tool to help identify an audience you want to target for your content marketing strategy.<br/><br/>Content Marketing Strategy<br/><br/>A content marketing plan is a document that defines the objectives of your company for creating and disseminating content. It helps you focus on creating the most effective content to meet your goals. A solid strategy for marketing content will also help you achieve success with SEO and public relations.<br/><br/>Developing a content marketing strategy starts with identifying your audience. 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With a tool such as OptinMonster, you can easily assess the performance of your content marketing and make changes when necessary.<br/><br/>You can also use a tool such as SEMRush to evaluate KPIs for your content marketing, such as keyword ranking or social media reach. Once you've identified your KPIs, you're able to begin creating and publishing content. Once your content is published, you'll need to promote it on social media as well as through paid channels like Google AdWords. You can also use email tools to distribute your content.<br/><br/>As you can see the success of a content marketing strategy requires time and effort. If you take the right approach, you will be able to increase conversions and sales, improve your search engine ranking, and build brand awareness. If you're looking to improve your bottom line, implement an effective strategy for marketing through content now.<br/><br/>Many companies offer services in content marketing. 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